Peter Millar

Discover a new way to see golf! Peter Millar, the official outfitter for the USGA, knows luxury brand performance. Big Freeze® captured a full panoramic view of that style performance with the golf swing. Using 60 Big Freeze cameras on a 20-foot diameter truss, content becomes an immersive experience that transports viewers into the heart of the action and engages the senses beyond just the visual. Fluid movement was captured in virtual and frozen moments, transforming the ordinary to empowerment.